Bowchies
Newburyport, MA
At Bowchies, we believe every dog deserves to strut their stuff in style! For almost 20 years, we’ve been crafting vibrant, durable collars and leads that turn heads at the park. Born in New England and inspired by founder Jenn Johnson’s pup Maceo, Bowchies is now diving into small-batch production for pet parents who love their fur babies like family. Because life’s too short for boring dog gear—let’s make every walk a runway!
“bow’chies - [bauw-chees]
n.- bowchies
It means “I love you” in Dog Speak.”
Founded in 2005 by Jenn Johnson and her soul mate dog, Maceo, Bowchies blossomed from a heartfelt bond into a beloved brand. Maceo’s love and companionship inspired a business rooted in joy, creativity, and connection. Though Maceo has since passed, his legacy lives on as Jenn continues to evolve Bowchies, blending her passions with new chapters in life.
After a brief hiatus to explore other ventures and help others realize their dreams, Jenn returned to Bowchies, driven by the memories of her best friend Maceo and her last great pup, Coco Loco. Now reimagined with her daughter Zoe’s support and the enthusiastic guidance of their new “executives,” Otis McLovemuffin and Mildred “Millie” Mae, Bowchies is back with a renewed vision.
Based in charming Newburyport, Massachusetts, Bowchies celebrates love, playfulness, and community. With every thoughtful product, the brand honors its origins while striving to grow into a thriving, giving enterprise once more.